Looking at how online content has changed modern-day media

Looking at how online content has changed modern-day media

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Taking a look at how the internet has changed the way we are getting access to media and existing affairs.

In today day, online platforms have made it considerably simpler for everybody to develop and share material. Previously, producing content for a large audience required connectivity to a series of crucial resources and financing. Presently, with making use of smart devices and common digital innovations, digital media content examples like short form videos, website articles and podcasts can be quickly created with simply a few fundamental devices, as well as reaching a massive audience, really rapidly. This has opened the door for more diverse voices, particularly those who were formerly overlooked by mainstream media. The head of the parent company of Guardian Media Group here would recognise the importance of mass media using social networking sites, indicating that social media has created a space for underrepresented neighborhoods to share their narratives.

The rise of internet content has entirely changed what is indicated by the term mass media. Previously, mass media adhered to a hierarchical design, using a top-down media design. Usually, a small group of professionals, such as newspaper publishers or journalists, who would create content for big audiences who mostly just consumed it. However, nowadays, with the help of the internet, the face of media has seen considerable modification, making the consumption and accessibility of media far more accessible and interactive. With access to popular social media platforms, new media examples are showing that people can produce and share their own material, just as easily as they can consume it. Social media has enabled anyone to add to public conversations, rather than simply the major media providers and so as a result, mass media is no longer managed by a few big voices. Instead, it is spread out across millions of user narratives around the globe.

In the digital media landscape, what we see online is mainly decided by algorithms which are formed by our online habits. Each social media channel uses its own automated system to propose new content and recommend product that will attract the user. The types of media content examples that will be shown to a user is developed to keep people engaged. The algorithms are designed to keep people stimulated by recommending and boosting videos that are relevant, popular or controversial among other users. While this level of personalisation can be practical, it can restrain the areas of media that people are subjected to, creating more partition and prejudice amongst users around social issues. Those who are associated with media production, like the founder of the fund that has stakes in Sky, for instance, would recognise the effect of social media channels in sharing new stories. Similarly, the chairman of the company that owns NBCUniversal would recognise the effects of user created material in the media landscape.

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